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Balmain and Ant Kai partnered with Space Runners to explore the use of generative AI in sneaker creation. Balmain and Space Runners set out with the intention of offering “incomparable freedom” to the American artist, who put a unique spin on the luxury brand’s Unicorn silhouette.
These exclusive and one-of-a-kind Unicorn sneakers can only be found at the brand’s recently opened flagship in Atlanta, as well as their e-commerce site, and target a younger consumer base. Beyond the way they cleverly play with AI, luxury sneakers are showcased alongside digital collectibles at Polygon. with the help of an artificial intelligence tool, users can put themselves in the shoes of an artist and create their own personalized NFTs.
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