Lee names Sara Ali Khan as India brand ambassador

Denim and casual clothing brand. Leeward has appointed Bollywood celebrity Sara Ali Khan as its new brand ambassador for the Indian market. the US-based brand also launched a new campaign titled ‘Lee: Home of the Real Denim’ to increase brand awareness in the country.

“We are delighted to have Sara Ali Khan as Lee brand ambassador in India,” said Nitin Chhabra, CEO of Ace Turtle, in a press release on December 8. “Sara embodies Lee’s spirit with her authenticity and style. Lee’s legacy spans over a century combining the heritage of denim with the contemporary spirit of embracing the true self. We are confident that the campaign will help build the value of the Lee brand and help us attract more customers to our retail stores and online channels. “We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

Lee to release film with Sara Ali Khan on Facebook. instagramYouTube and Google on December 10 to launch its brand ambassador. the film will screen on multiple platforms for a month and then a second installment will be released in January.

“the brand’s rich heritage, along with its contemporary touch, resonates with my personal fashion sense,” said Sara Ali Khan. “I am delighted to be a part of Lee’s narrative, embracing her legacy and, more importantly, fueling a new fervor for denim among India’s vibrant and diverse young consumers. It’s not just about fashion; “It is about connecting with the spirit and style of the current generation, creating a statement that transcends time.”

Fashion retail company Ace Turtle is Lee’s exclusive licensee in India and other South Asian markets. Lee was founded in 1889 and today retails in India through a combination of exclusive brand outlets and department store chains such as Lifestyle, Buyers stopPantaloons and Centro among others, as well as online.