Marmot & Better™ Gift Shop

On December 5, Marmot will launch its first collaboration with Toronto-based retailer and brand Better™ Gift Shop. This twelve-piece capsule collection is a fusion of classic and fresh exterior designs with modern innovation. the collection features winter-ready staples such as insulated jackets and fleece, distinguished by a unique color palette of Better Blue, Solar Yellow and Indigo.

Marmot, known for its innovative technology and functional elegance, joins forces with Better™ Gift Shop’s inclusive approach to outdoor clothing. the capsule is versatile and suitable for various activities, such as braving sub-zero temperatures or hiking in Mammoth, California. Its retro style is both eye-catching and functional.

A highlight of the collection is its commitment to environmentally friendly materials. the use of innovative fabrics such as Pertex® Quantum 100% recycled nylon ripstop, recycled Seawool and recycled nylon linings shows this dedication. the color combinations are another innovative aspect, with Classic Solar and the updated Better™ Blue as the main colors. Indigo recycled nylon overlays provide versatility and a touch of elegance.

Unique design elements include a custom pattern featuring the gridded map of Toronto on the zip-up top and lining of select pieces like the Plasma Parka and Warm Cube Active Novus.

the collection will be available in Better™ Gift Shop’s physical store, online platform, marmot.com and select retailers globally, starting December 5.