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There’s a new celebrity face in town in Givenchy Beauty. the French fashion house has just announced that Josué del K-pop group SEVENTEEN is their new brand ambassador and the partnership couldn’t be more perfect.
Joining forces with a beauty brand is practically a rite of passage for pop stars and actors, and those partnerships make a lot of sense. After all, when your favorite represents a certain brand, you’re more likely to pay attention and, not to mention, buy their favorite products.
For Joshua, linking up with Givenchy Beauty felt natural and organic, and he had long been a fan of the brand. “I am very happy and honored to have been chosen as an ambassador for Givenchy Beauty, a brand that I have always loved,” the musician said in a statement. “I feel like Givenchy Beauty is a unique brand that has an elegant yet artful side. I really want to work with such a brand to express myself and the brand.”
In it first official photo of Joshua as ambassador, the musician holds the Prisme Libre Loose Powderr, a fan-favorite skin product that frequently appears on Tik Tok. Earlier this year, Joshua and his SEVENTEEN bandmate Jun appeared in a video for Givenchy Beauty, where they posed with Prism Libre, a lipstick and a fragrance. Joshua’s fellow ambassadors include monster x‘s hyungwon and TWICE‘s Nayeon. the partnership has just begun and we can’t wait to see more from Joshua and Givenchy Beauty.
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