Madame launches winter campaign with Tara Sutaria

Women’s clothing brand Madame has launched a new campaign for the winter season featuring Bollywood celebrity and brand ambassador Tara Sutaria. the campaign taps into Sutaria’s whimsical style and is designed to help the brand connect with young shoppers across India.

“Winter is not just a season; It is a canvas for fashion enthusiasts to paint their style,” Madame Marketing Director Sumedha Jain said in a press release. “#Wintertime is an ode to this feeling, where each piece tells a story of sophistication, confidence and a touch of fantasy. “We want our fashion lovers to embrace the cold with bold options that not only keep them warm but also make a statement.”

Sutaria showcases Madame’s outerwear in the new collection, paired with a range of warm accessories. the actress has starred in several promotional initiatives with Madame since she was named her brand ambassador in 2021.

Madame is owned by fashion conglomerate Jain Amar Group and has 500 retail touchpoints across India, including 150 exclusive brand outlets, large-format stores and retail outlets. the brand also sells from its direct-to-customer e-commerce store and has a presence on several multi-brand e-commerce platforms.