Kai India launches new campaign starring CEO Rajesh U Pandya

Premium Knife, razor and personal care brand Kai India has launched a new campaign to help develop its customer base in India. the campaign stars Kai India CEO Rajesh U Pandya wearing a traditional Japanese Kabuki mask.

“Kabuki represents the essence of precision, artistry and tradition that we have strived to maintain in every Kai knife,” Kai India CEO Rajesh U Pandya said in a press release. “I am delighted to be part of this unique campaign that not only highlights our knives but also pays tribute to the captivating world of Kabuki. “This is my second campaign for the brand and I believe it reinforces our commitment to innovation and celebration of the art that sets Kai apart.”

Kabuki is a form of Japanese theater known for its elaborate masks. Pandya was inspired by Japanese Kabuki actor and producer Ichikawa Danjuro XIII for his campaign avatar.

“At Kai India, we have always been passionate about the intersection of art and craft,” said Kai India Marketing Head Hitesh Singla. “Mr. Pandya, as an admirer of Kabuki, offers a new perspective, emphasizing that knives are not just tools but works of art, offering knives of the best quality and celebrating cultural heritage.”

Kai India is the Indian subsidiary of the Japanese brand Kai which has 115 years of history. the company has set up a 30,000 square meter manufacturing facility in Neemrana, Rajasthan, and is focusing on expanding its operations and customer base in the country.