The GANNI x Dr. Martens Special Jadon Boot is the Perfect Winter Shoe – See Photos

GANNI is one of the most popular “it” brands for the moment, and they’re upping the “it” factor with a perfectly timed collaboration with Dr. Martens.

He scandinavian brand is no stranger to good collaboration; In the past, they have joined forces with anyone. from size-inclusive fashion brand Ester Manas to New Balance and Paloma Elsesser. GANNI’s new collaboration with Dr. Martens, presented on November 28, looks towards the dear Jadon boot to celebrate the silhouette’s tenth anniversary.

“We love that GANNI’s bold, progressive vibe aligns perfectly with our mood at Dr. Martens,” Dr. Martens creative director Darren Mckoy said of the collaboration with GANNI in a press release. “That’s what makes product design and partnership planning fun: when the synergies of two partners can be seamlessly integrated. Together, we have created a product that represents our two brands: a fusion of the DNA of GANNI and Dr. Martens aiming to end 2023 on a high – and what better way than to celebrate 10 years of our iconic Jadon boot, the platform that started it all!

“Dr. Martens takes me back to my teenage years in the ’90s, my all-time favorite era,” added Ditte Reffstrup, creative director of GANNI, in the same press release. “It’s such a heritage brand, and their boots have transcended generations, becoming symbols of subculture, self-expression and individuality. Being able to collaborate with them on their Jadon boots is a huge honor. We wanted to pay tribute to the music scene, which has been a great inspiration to me and it has always seemed like a place of connection.

Since 2000, driven by joy, positivity and the ambition to be progressive, GANNI has taken the fashion scene by storm. the Danish brand’s loyal audience has aligned his energy with that of the brand: vitality, individuality and confidence. Similarly, since the 1960s, Dr. Martens has empowered its audience to “stand out from the crowd,” making its footwear synonymous with self-expression and empowerment, not to mention a cult classic.