Chanel names Riley Keough as latest brand ambassador

chanel has named Riley Keough as its latest brand ambassador, continuing a strategy by creative director Virginie Viard of selecting multi-talented, independent and cutting-edge creatives as emissaries of its stylish brand.

“Chanel is pleased to announce that American actress, director and producer Riley Keough has been named an ambassador for the Chamber,” the house said in a statement Tuesday.

Keough, granddaughter of iconic singer Elvis Presley, will star in the house’s campaign for Virginie Viard’s Spring/Summer 2024 ready-to-wear collection.

the latest hit multi-hyphenate series is Amazon‘s Daisy Jones and the Sixwhich earned him an Emmy Award nomination for his lead role as a singer in an overnight success rock band.

He also won praise for his performances in two modern road movies about youth earthquakes. zola and American honeythe latter being nominated for the Independent Spirit Award.

Keough, 34, is co-founder of the production company Felix Culpa, which Chanel says is “dedicated to telling bold, transgressive and emotionally rich stories that challenge audiences to see the world differently while giving voice to talents and stories.” that need to be heard.”

Keough made her directorial debut with the critically acclaimed war pony, a gritty story of teenagers growing up on the Pine Ridge Reservation in South Dakota. A debut feature, it won the Camera d’Or at Cannes and became the New York Times critics’ choice.

Keough has been wearing Chanel regularly for more than a decade and wore an aubergine velvet pantsuit at her March 2023 show on the banks of the Seine and a white wool bouclé redingote at last week’s show at the Grand Palais Ephemère.