Kalyan Jewelers launches ‘Senhor’ men’s jewelry line

Fine jewelery brand Kalyan Jewelers has expanded its range of products for men and launched the new range ‘Senhor’. Kalyan Jewelers brand ambassador Amitabh Bachchan launched the new range with a dedicated black and white campaign.

“the new exclusive collection of men’s jewelery redefines elegance and strength for the modern Indian man,” Kalyan Jewelers CEO Ramesh Kalyanaraman said, Indian Retailer Bureau reported. “Each design in the Senhor collection is a testament to the dynamic spirit and unique style of the modern Indian man. with an unwavering commitment to craftsmanship and quality, we continue to create timeless treasures that resonate with the bold and discerning consumer.”

the line’s name “Senhor” comes from the Portuguese term meaning “lord” or “gentleman” and the collection is designed to evoke a classic, masculine aesthetic. Senhor is priced as a more affordable jewelery range and its designs are intended for everyday wear as well as festive and wedding gifts.

the jewelry in the collection is made of materials such as gold, platinum, rose gold, white gold and diamonds. Designs include chains, rings and bracelets featuring simple, modern two-tone patterns. “Senhor reveals a new era of sophistication, where every piece tells a story of excellence and every jewel echoes the essence of masculinity,” said Kalyanaraman.