Shoppers Stop’s Kashish partners with Sanya Malhotra for festive campaign

Multi-brand fashion and lifestyle retailer. Buyers stop has teamed up with actress and brand ambassador Sanya Malhotra to launch a new festive campaign called ‘Tyohar Ki Nayi Kashish’ for her ethnic wear brand Kashish this Diwali.

“At Shoppers Stop, we are always trying to enhance our customers’ experience and give them something special,” said Shwetal Basu, customer service associate and head of marketing and communications at Shoppers Stop, in a press release. “Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments and an inspiring guide on how to infuse every occasion with a special touch. “Our new festive collection has been carefully curated to honor those precious moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspiring people to try something new.”

Malhotra launches Kashish’s new women’s wear collection and promotes the festival of Diwali as a time for new beginnings and cherished moments. the collection features kurtas and ethnic wear sets in deep jewel tones and vibrant hues with festive sparkles.

“Celebrating a holiday is more than just a tradition; it’s about embracing style, looking and feeling your best,” Malhotra said. “Kashish’s Diwali collection elegantly combines the grace of tradition and the charm of modern fashion. I am delighted to be a part of Kashish’s Diwali campaign, ‘Tyohar Ki Nayi Kashish’, where we redefine festive elegance. the campaign shows us how we can make our festival unique by creating special moments around it.”

the campaign consists of a video and a photo shoot, which will be implemented on Shoppers Stop’s social media accounts, YouTube channel and multiple digital platforms. Shoppers Stop was launched in 1991 and now has 102 department stores in India.