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It’s easy to feel a little disinterested and bored with the industry, so where to look for fashion inspiration? the answer is the London fashion scene. Lately, the future of fashion seems a little hopeless: brands continue to push the same trends, the appointment of creative directors at major houses has generated a lot of criticism, and the lack of body inclusivity on the catwalks continues to decline season after season. . the city of London has been the birthplace of some of the most innovative, inspiring and uninhibited fashion designers: Vivienne Westwood, Lee McQueen, JW Anderson and Simone Rocha, to name a few. New talent is emerging, bringing inspiring stories and a new perspective to the industry. This season, London’s fashion scene is giving way to new voices who are redefining trends, celebrating communities and bringing British culture to a global platform through fashion. These are some of the brands that are redefining (or defining) what modern fashion means and ushering us into a new era.
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romanian designer Ancuta Sarca has quickly become a celebrity and fashion favorite since launching her eponymous line in 2019. You may have seen her bold and feminine take on Nikes worn by Bella Hadid and Rihanna. Sarca is known for its high, recycling, DIY approach, including their shoe designs that often add a sporty touch to classic styles by repurposing unusable materials. This season, she showed off a softer side wearing an ethereal color palette, suede clogs, floral embellishments, and airy tops and skirts.
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