Raptors Basketball Campaigns: Gradey Dick

Gillette revitalizes its ‘Choose Your Game Face’ campaign, aligning with its status as the official shaving and beard care partner of the Toronto Raptors. In the Raptors’ 2023-24 season, Gillette collaborates with team stars Gradey Dick and Gary Trent Jr., showcasing their pre-game grooming rituals in two dynamic highlight videos.

the ‘Team Smooth’ reel stars rookie guard/forward Gradey Dick, who emphasizes authenticity and the importance of a clean shave by using the GilletteLabs razor with Exfoliating Bar as part of his pregame preparation. As a complement to his routine, music plays a crucial role in his concentration and preparation for the game.

In contrast, ‘Team Styled’ features guard Gary Trent Jr., who understands that a well-groomed beard is essential to setting the tone of the game. He relies on King C. Gillette products to keep his beard stylish, soft and fragrant, ensuring his confidence and performance are at their peak.

Gillette’s campaign celebrates the individuality of grooming choices, whether opting for a clean shave or a groomed beard. the GilletteLabs razor with its exfoliating bar is designed for a smooth, contoured shave, while the King C. Gillette line offers comprehensive beard care solutions. This initiative underscores Gillette’s commitment to offering trusted products for any style, helping men face each day with confidence.