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Phoebe Philo is a name that is no stranger to the fashion industry and is now launching her own brand, starting with her inaugural collection. She has solid experience having worked as creative director for Chloé and Celine before announcing plans to start her own eponymous brand in 2021.
It was important to Philo to position fashion as something that enhances what already exists for those who wear it, not as a means to overshadow a particular person’s identity. the company notes on its website that “Our first step has been to understand the importance of overall impact throughout the fashion creation and delivery process. “This has shaped our approach in the key areas of overconsumption, waste and the supply chain.”
Image credit: Phoebe Philo
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