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Kim Kardashian and her clothing brand SKIMMED They are on a roll. Last week, Kardashian introduced SKIMS. first launch of men’s underwear as well as the new Ultimate nipple bra with a touch of environmental activismbut it looks like the business mogul isn’t slowing down yet.
On October 30, 2023, kim kardashian and SKIMS announced that they will enter the basketball courts. This morning, the National Basketball Association (NBA) announced that SKIMS has been named the “Official Underwear Partner” of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.
in a Press release Shared by the NBA, Kardashian says: “I am incredibly proud of SKIMS’ partnership with the NBA, as it is a reflection of SKIMS’ growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds to through fashion, sport and talent and I look forward to seeing the partnership prosper.
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On the other hand, NBA Commissioner Adam Silver also promised that the collaboration would result in “unique experiences, new offerings and premium products.” It was also shared that the partnership will “come to life” at marquee events such as NBA All-Star and the NBA In-Season Tournament. SKIMS banners will also be displayed digitally on court during games and through online promotions.
Fans of the brand should know that this is not SKIMS’s first foray into sports. Previously, SKIMS designed official underwear, pajamas and loungewear. for Team USA at the Tokyo Olympics in 2021. And this isn’t the first time SKIMS has connected with the NBA either. For her first men’s campaign, Kardashian chose an NBA player Shai Gilgeous-Alexander to model the new line along with other athletes.
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