Pernia pop-up store to host meet-the-designer events with Jayanti Reddy, Kalista and Anushree Reddy

Multi-brand luxury Indian fashion retailer pernia‘s Pop-Up Shop will hold three meet-the-designer events at its stores in Ahmedabad, Mumbai and New Delhi. the interactive events will feature brands Jayanti Reddy, Kalista and Anushree Reddy and their festive collections.

On October 27, Pernia’s pop-up store will host women’s occasion wear brand Jayanti Reddy at its boutique in Ahmedabad’s Privilon, the company announced on Facebook. the event will allow shoppers to meet the eponymous designer and learn all about her latest festive collection of sarees and lehengas embellished in her signature vibrant hues.

Mumbai shoppers will get a chance to meet the designer behind the Kalista brand, Pratyush Guglani, at his Juhu Tara Road store on October 28. Guglani will present the brand’s new collection, ‘Nayaab’, which features embroidered ensembles inspired by traditional aesthetics.

October 28 will also see designer Anushree Reddy adorn Pernia’s Pop-Up Shop in New Delhi at the Indian Handicrafts Emporium. Reddy will launch her brand’s new bridal collection ‘Julley’ in the store and share inspirations and style tips. the collection features a wide range of lehengas in ivory hues with modern silhouettes and intricate handcrafted embellishments.

Pernia’s Pop-Up Shop organizes numerous events in its stores to offer attractive experiences to shoppers and generate offline footfall. the company is owned by Purple Style Labs, led by entrepreneur Abhishek Agarwal.