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He kardashian the clan’s business income is expanding once again with Kylie JennerIt’s Khy. the billionaire joins her business sisters in the world of tailoring with the launch of Khy, her own fashion brand. Jenner first launched the brand on her instagram on Oct. 24, sitting on a carpeted floor wearing a black faux fur trench coat and a red jacket. Ferragamo sneakers. “Meet khy,” the legend said. Jenner tagged Khy official account in his post, which amassed tens of thousands of followers in less than 24 hours.
Khy was officially announced on October 25 and, according to WSJ. Magazine, the brand’s debut collection can best be described as “the apocalypse biker babe’s wardrobe, complete with Internet access and a Pilates-toned body.” A pretty dynamic illustration of what we’re going to get, if we do say so ourselves.
Over the years, Kylie Jenner has been a notable fashionista. While she notably hated the idea of becoming a model, like her sister Kendallhas become a staple part of the fashion echo chamber, going viral for wearing Schiaparelli, Jean Paul Gaultier and many other luxury fashion brands. Most recently, she starred in an Acne Studios campaign, which slowly foreshadowed what is clearly a plan to rule the fashion industry. While this move into a more exclusive space is new, Jenner is no stranger to running a fashion brand. the 26-year-old reality star worked closely with her sister Kendall on Kendall & Kylie, a teen-focused brand sold at stores like Pacsun and Walmart, but this is a different story.
Below, we have compiled everything we know so far about Kylie Jenner‘s Khy before the brand’s first official launch.
What is Kylie Jenner’s Khy?
Led by Kylie Jenner in association with Kris Jenner and Jens and Emma Grede of Popular Culture, Khy is a new clothing brand that is said to feature wardrobe staples, basic pieces, and investment pieces. the parts are supposed to be Inspired by Kylie Jenner’s personal style, from the present and from the past. speaking to Wall Street Journal, Jenner described Khy as “King Kylie, who I am at my core.” referring to the infamous nickname he received in the 2010s when his aesthetic dominated Tumblr. Khy’s collections will also reflect his changing moods and his collaborations with guest designers.
When is Kylie Jenner’s Khy released?
Kylie Jenner’s Khy brand will be available to purchase November 1 through the brand website, khy.com. For now, fans can sign up now to get early access plus email and text updates.
Who is Khy’s first collaboration with Kylie Jenner?
Khy’s first release is in collaboration with Berlin-based gender-neutral brand namilia, founded by Nan Li and Emilia Pfohl. Namilia is known for her dark and provocative style with politically driven messages, which WSJ described as “almost pornographic.” the brand’s popular items include its motocross-inspired picks, often seen on celebrities like Cardi B, Megan Thee Stallionand BLACKPINK members.
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