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Why the name ‘Invisible Beauty’? Let us introduce you to the “invisible” black supermodel who changed fashion for the better. When you think of legendary models, you probably don’t consider the name Bethann Hardison, but you should. Hardison was one of the most beloved black models in the ’70s, walking around clue at the historic Battle of Versailles fashion show in 1973, where French designers such as Yves Saint Laurent and Hubert de Givenchy faced off against American designers such as Bill Blass and Halston. Supermodel Naomi Campbell calls Hardison a “second mother” and Iman calls her a “bright light of kindness.”
Hardison is the subject of the documentary. invisible beauty, made in association with Fashion Studios, which sheds light not only on her modeling days but also on her activism as she worked to promote diversity in the fashion world. In 1984, Hardison founded the Bethann Management modeling agency and represented models such as Tyson Beckford. Along with Iman, Hardison also co-founded the Black Girls Coalition, an organization created to focus on black models and encourage diversity on runways and in fashion magazines. “I just wanted to celebrate black models,” Hardison told the hollywood reporter. “I wanted them to see each other.”
Hardison also branched out into television, working for Italian fashion, and much more. In 2020, she was named Gucci’s executive advisor for global equity and cultural engagement and serves on the CFDA board of directors.
Hardison continues his defense of diversity, representation and inclusion in fashion and advises others in the industry, especially designers of color. “I always know we can change things,” Hardison says in the documentary’s trailer. “I’ve done it before.”
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