Manubhai Jewelers partners with Malhar Thakar to launch ‘Utsavi’ collection

Fine jewelery brand Manubhai Jewelers has partnered with Gujarati celebrity Malhar Thakar to launch their new collection ‘Utsavi’, an enamelled jewelery line for the festive season. Utsavi was launched at an event at the brand’s flagship store in Borivali.

“I am very excited to be associated with the brand,” Thakar said in a press release. “They have over 35,000 designs and I’ve seen their Utsavi collection that I just launched, so I can safely say that they are very pretty and perfect for upcoming festivals. “Jewellery is my new love and as the crowd applauded Malhar Malhar, all I could think about was jewellery, especially Utsavi’s enamelled jewellery!”

the brand held a lamp lighting ceremony to unveil the collection and Thakar tried on several pieces from the line in the store. the gold and gemstone collection is designed as a tribute to ‘utsav’ (celebration) and to reflect the joy that jewelery can bring, according to the brand.

“Malhar’s on-screen personality often radiates joy and celebration, making him the ideal fit for a collection designed to celebrate life’s precious moments,” said Manubhai Jewelers director Samir Sagar. “with Malhar Thakar as the face of the launch, we are confident that the Utsavi Collection will capture the hearts of our audience, inspiring them to embrace the beauty of our culture, celebrate the colors of life and cherish moments of joy through our exquisite jewellery. the association of him with Utsavi reinforces the idea of ​​adorning oneself for the most precious occasions in life.”