Lenskart partners with Suryakumar Yadav for new campaign

Eyewear brand Lenskart has teamed up with cricketer Suryakumar Yadav to launch a new campaign. with the tagline “Lenskart Dhaakad Hai”, the TV advertisement is designed to link its products with the values ​​of self-confidence and individuality.

“I have always believed that advertising is best when it stays true to itself and, more importantly, to the people it targets,” Lenskart co-founder and India CEO Ramneek Khurana said in a Press release. “with this advertising film, we have strived to convey our unwavering commitment to empowering people to be themselves and free themselves from the shackles of self-doubt. “That is precisely our aim with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”

the TV commercial shows children playing cricket in a bustling alley before cutting to Yadav on a cricket field, delivering a sensational batting performance. By partnering with Yadav, the brand aims to leverage the sportsman’s popularity across India.

“I am delighted to be a part of this ad film, which embodies the values ​​of self-confidence and individuality,” said Suryakumar Yadav. “I hope it encourages everyone to embrace their authentic selves and proudly show how truly Dhaakad they are to the world.”

Lenskart was launched in 2010 as a technology startup and today distributes more than 10 million pairs of glasses a year. the company has 2,000 physical stores in India, Singapore, Japan, Thailand, Taiwan and the Middle East.