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mmERCH leverages generative design to create unique blockchain-based clothing collections that push the boundaries of the fashion industry as we know it today. This fusion of blockchain technology and artificial intelligence leverages generative algorithms and the created items are combined with digital twins to support the authenticity of the products.
Blockchain-based fashion startup Web3 recently secured $6.4 million in seed funding and mmERCH is preparing to launch its inaugural collection in April 2024. “This investment marks a major step toward realizing our vision of ‘neo -haute couture,’” says founder and CEO Colby Mugrabi: “Offering unique, one-of-a-kind product collections that have evolving physical and digital utility.”
mmERCH sees the potential to create a modern brand and platform that redefines the what, why and how of fashion.
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