Nykaa- KK Beauty plans aggressive international expansion for Kay Beauty

Businesswoman and Bollywood celebrity Katrina Kaif and Matrix India Entertainment joint venture Nykaa– KK Beauty plans to rapidly expand into international markets over the next year. the business will focus on the Gulf region to bring its Kay Beauty cosmetics brand to global buyers.

“We just launched it in Dubai and have a pretty extensive rollout plan for the Gulf over the next year,” Kay Beauty founder Katrina Kaif said, ET Bureau reported. “Our sales are dominated by the Internet, but we are expanding our offline sales at a rapid pace. “I want to see the brand grow both online and offline, and right now we are doing that very successfully… We have had phenomenal offline growth through our retail stores.”

Kay Beauty will launch in two new international markets in the near future, according to Kaif. Along with its planned international expansion, Kay Beauty will also expand its physical presence in India itself, the Economic Times reported.

the company has reported significant sales growth in metros as well as Tier 2 and 3 cities, and has fulfilled orders in over 1,600 cities. To increase brand awareness, Kay Beauty has joined forces with UP Warriorz Women’s Premier League cricket team and will celebrate their achievements as part of a promotional campaign.