Hailey Bieber Made This $65 Makeup Brush Viral, So We Found the Best Affordable Alternatives

When it comes to makeup and skincare, hailey bieber It has a golden touch. If you give a product your thumbs up, it’s basically guaranteed to go viral, and last on the list is a powder brush that Bieber used in a recent video.

While Hailey Bieber has access to some of the best makeup artists in the world virtually 24/7, she’s also a pro at doing her own makeup and frequently shares GRWM content on Tik Tok so fans can replicate their look at home. During a couple of said videosbeauty enthusiasts immediately zeroed in on the Hourglass Veil Powder Brushthat the model used for a perfect and impeccable combination.

In the video, Bieber uses the large, fluffy side to work on his cream makeup products and uses the smaller end for powder. Since the brush is a little larger than traditional blending brushes, it was a surprising choice, but fans had to get their hands on it ASAP to try out Bieber’s method; Since then, he’s used the brush to achieve a similar look several times, including to apply skin tint for an airbrush finish.

User @ghaziyah gave the brush a whirl a video, saying that at first “it feels really bad,” but it ends up looking “very pretty.” User @daceycash says the brush and Bieber’s method has “completely changed the look of my facial makeup.”

But what’s so good about the brush anyway? the synthetic bristles are super, super soft and airy for a feather-light finish; That way, you won’t put too much makeup on your face and you can really make it look like skin.

the Hourglass Veil Powder Brush retails for $65, which isn’t exactly cheap; If you’re looking for a multitasking powder brush, it may be worth the splurge, but any big, fluffy powder brush will give you a similar effect. Sephora PRO Powder Brush #50 has a similar fluffy shape and costs $34, and IT Cosmetics Airbrush Powder Wand Brush It is another great choice. For a cheaper option, try elf precision powder brush, which promises uniform distribution and light coverage. A Bieber-worthy look is just a few strokes away!