LehLah partners with Athiya Shetty for exclusive wardrobe sale

Fashion technology platform LehLah has partnered with Bollywood celebrity Athiya Shetty to host an exclusive sale of her personal wardrobe on its multi-brand fashion shopping app. Shetty also stars in a campaign for the company titled ‘Your Closet’.

“I am thrilled to share a part of my personal style journey with everyone through LehLah,” Athiya Shetty said of the collaboration in a press release. “Fashion isn’t just about what you wear, it’s about how it makes you feel, and I hope my collection of used fashion inspires confidence and individuality in everyone who explores it on the app.”

Shetty’s curated collection features a mix of formal and casual styles. All proceeds from the sale of Shetty’s closet will go to the Vipla Foundation, an organization that works to empower women and children in India.

“Collaborating with Athiya has been an absolute pleasure,” said LehLah founder Ashna Ruia. “Her innate sense of style and her commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we not only offer fashion; “We are fostering a community of self-expression and support, while contributing to a cause close to our hearts.”

Ashna Ruia launched LehLah as a fashion technology app in November 2022. the business app allows creators to post their curated looks and tag each product with links to purchase from LehLah’s partner brands. Other users of the app can then shop the full look. LehLah has partnered with fashion retail companies including mintraMeesho, Buyers stopSugar Cosmetics, Westside and Limese among others.