Madame strengthens the fragrance offer in India

Jain Amar Clothing Private Limited’s womenswear brand Madame has expanded its fragrance offering in India with the launch of new fragrance ‘Chaleur’ ​​with a campaign starring brand ambassador and Bollywood celebrity Shanaya Kapoor.

“Chaleur is more than a fragrance; “It is a journey that transcends borders, inviting users to experience a blend of cultures and fragrances that culminate in a truly unique olfactory experience,” said Akhil Jain, CEO, Jain Amar Clothing Private Limited, in a press release.

the fragrance is inspired by the historic French town of Grasse and contains notes of orange zest, saffron and sage with a center of jasmine and cherry almond essence. Chaleur is Madame’s second fragrance launch to date, following her inaugural fragrance ‘Lueur’. the launch showcases the company’s focus on the premium segment of the market and its campaign with Kapoor is designed to evoke ideas of French glamor mixed with Indian opulence.

Madame was launched as a western clothing brand in 1993 and opened its first store in India in 2002. Today, the brand is available in over 500 outlets across the country. Focusing on tier 1 and tier 2 cities for expansion, the business aims to grow its overall business by 33.3% in the next financial year.