Biba partners with Renuka Singh Thakur for Women’s Day campaign

Women’s ethnic wear and lifestyle brand Biba has joined forces with cricketer Renuka Singh Thakur to launch a Women’s Day campaign titled ‘Strength Meets Style’ that chronicles the athlete’s journey.

“This film advocates embracing your power and asserting your worth, whether on or off the cricket field,” cricketer Renuka Singh Thakur said in a press release. “It’s truly inspiring to see Biba leading the charge for this positive change.”

the brand’s campaign is designed to break stereotypes about what women can achieve in India and shares the perspective of Renuka Singh Thakur. Despite the stigma against women in sport, Renuka Singh Thakur showcases her dedication to training and the success it has brought her with the goal of inspiring others and showing how Biba supports diversity.

“At Biba, we have always believed in celebrating the spirit of women and are proud to champion the incredible women who are redefining what it means to be authentic, powerful and stylish,” said the brand’s CEO Siddharth Bindra. “with Renuka at the center of this campaign, we celebrate women and respect their strength and determination. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”