Campus Activewear partners with King for new campaign

Sports and leisure footwear brand Campus Activewear has teamed up with musician King to launch a new campaign to promote its ‘Campus OG’ range and give fans the chance to meet King.

“the #VibeWithOGKing campaign is a celebration of confidence and individuality as we believe fashion is a form of self-expression,” Campus Activewear Chief Marketing Officer Prerna Aggarwal said in a press release. “Our Campus OG collection, launched in partnership with King, is the ultimate fashion accessory for those who value style and self-expression. But it’s not just about fashion; It’s about experiences.”

the Campus OG collection is a line of footwear designed to allow the wearer to express their personality with comfort and style, according to the brand. the contest accompanying the campaign gives King fans the opportunity to meet him in person and attend a concert on his New Life India tour, organized by BookMyShow. This is designed to appeal to young shoppers and build brand awareness among new demographics.

“Our campaign not only invites you to enjoy the rhythm of King’s concert, but also to meet the pop icon in person, ensuring that your unique style goes beyond fashion and becomes a statement,” said Aggarwal. “We are excited to inspire young people to embrace their unique style, make a bold fashion statement and unleash their style in their own unique way with Campus OG.”