BLACKPINK’s Jisoo is the new face of self-portrait – See photos

Although the BLACKPINK member already represents a handful of fashion brands such as the-wednesday-addams-look-a-coquette-twist-at-paris-fashion-week-see-photos” target=”_blank”>dior and Hello, this new campaign and the incipient collaboration with the self-portrait marks a series of novelties. Notably, this is the first contemporary fashion campaign Jisoo has worked on and the first new collaboration he has done since he launched his own agency, Blissoo.

Jisoo is also the first musician to be the face of a self-portrait. the brand has previously worked mainly with models such as Emily Ratajkowski, Gigi Hadid, Irina Shaykand Bella Hadid.

“Music has always played an important role in my life; It has been a universal language that has accompanied me since I was very young, uniting me with communities around the world,” said Han Chong, founder and creative director of Self-portrait in a press release. “Musicians quickly became a great source of inspiration for me as a designer, through his costumes, his chameleon-like evolutions and his fascinating performances. That’s why I always wanted to work with an artist who could transmit the values ​​we have in the self-portrait and who represents the women with whom we connect worldwide.”

Jisoo’s relationship with the self-portrait is not new; the star has been seen sporting the brand’s designs, both on and off stage, several times in the past. That being said, the newly revealed partnership will take things to the next level.

“Whenever we work with a campaign star, I always want to build a deep and lasting partnership, something that transcends the images,” Chong jokes exclusively. Teenage fashion. “Jisoo has been a wonderful part of the self-portrait family for many years: wearing our collections on stage and in her personal wardrobe, so we see this first campaign as the natural and official next step in our relationship together. She is such an inspiring person. role model to many and a huge source of inspiration to me as a designer – this is just the beginning, watch this space!