Ajio launches flagship ‘All Stars Sale’ with Shraddha Kapoor

Multi-brand fashion platform Ajio launched its flagship ‘All Stars Sale’ on March 1 with Bollywood celebrity Shraddha Kapoor. the e-commerce sale event will service over 19,000 Indian PIN codes and offer deals from over 6,000 Indian and international brands.

“Excitement is through the roof as we are ready for our first big sale of the year,” Ajio CEO Vineeth Nair said in a press release. “In recent months, we have added 500 new brands and expanded the overall size of our catalog. with rising average basket value (ABV) and increased demand for premium brands, we expect the sale of Ajio All Stars to witness a strong premiumization trend in non-metropolitan areas that will drive growth. “Strong overall purchasing intent will add to the continued momentum as India looks to shop top fashion brands this season.”

the sales event is powered by adidas and co-fed by Super dry with 50% to 90% off select fashion and lifestyle products. More than 1.7 million selected fashion styles appear in online sale from brands such as Muji, Levi’s, Marks and Spencer, Armani ExchangeRitu Kumar, Adidas, Superdry, Nike, CougarFyre Rose, Portico and Casio among others.

Shraddha Kapoor stars in a cricket-themed campaign film for the shopping event with the tagline ‘the world’s biggest brands play here’. the company has also partnered with ICICI Bank to offer additional discounts to its debit and credit card users.