Zoya launches ‘Her Becoming’ collection with Sonam Kapoor

House of Tata’s fine jewelery brand Zoya has launched a new diamond jewelery collection with Bollywood celebrity and brand ambassador Sonam Kapoor. the collection is designed to translate traditional Ikat craftsmanship into wearable art.

“Zoya has always led innovation in fine jewelry design,” said Ajoy Chawla, CEO of Titan’s jewelry division, in a press release. “Her Becoming is a remarkably unique look for white diamond jewellery, not just in India but globally. As a proudly Indian brand, Zoya is pleased to share this innovative collection, which is a testament to the country’s rich jewelery making heritage and translates traditional Indian inspiration into timeless designs with global appeal.”

the collection features white diamonds cut in unexpected shapes. the collection was launched in a celebrity-studded runway show where models walked the ramp in ‘Her Becoming’ pieces, paired with vibrant special occasion outfits, the brand announced on Facebook. Kapoor attended and wore a statement necklace from the line.

“Zoya’s ‘Her Becoming’ reinvents white diamonds with sparkling geometry,” Kapoor said. “It is a testament to the savoir faire and artisanal strength of the brand. the international design language of the collection pushes the boundaries of creation and the symphony of emotions is seen in each piece. Personally, I love the very meaningful narrative of a woman brought to life with a celebration of all the facets of her.”