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Bluebella, the celebrated luxury lingerie and sleepwear brand, has officially unveiled its long-awaited swimwear collection, marking a significant expansion of its product line. Under the ‘Swimwear, Redefined’ campaign, the brand extends its design expertise to a dazzling range of swimsuits and bikinis, crafted from luxurious and recycled materials, complemented by a range of accessories such as body chains and belts.
This collection promises versatility, an effortless transition from beach to bar with styles featuring signature Bluebella elements such as cutout designs, modern metalwork and silhouette-flattering shapes, available in a vibrant color palette and classic black. the launch reflects the brand’s commitment to celebrating sensuality and enhancing individuality. Emily Bendell, CEO and founder of Bluebella, shared her enthusiasm, highlighting the collection’s couture appeal and wearability. the range will be available starting 02/29/2024 on the Bluebella website and through select retailers including Victoria’s Secret and Urban Outfitters.
Image credit: Bluebella
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