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Bella Hadid launched her new brand Ôrebella (officially spelled Ôrəbella) with a vague and mysterious announcement. And of course, now we’re on the case to try to decode exactly what it is.
On February 22, the model posted a new video on instagram. In it, the camera zooms in on Hadid’s eye and shows a series of different landscapes, including an ocean and a field. A logo then appears, the lowercase letter “B” wrapped in a circle, before the video reverses and shows his eye again, this time closing. Using the same font as the logo, the name Ôrebella appears on the screen with the text “reveal your alchemy.” the title reads: “Ôrəbella founded by Bella Khair Hadid.”
Despite the promise of a freebie for those who sign up to receive emails and SMS, there is no other mention of what Ôrebella might be. And other than alchemy, there is no other mention of the products and what they will be, which makes it even more mysterious. However, we set out to find all the answers to your burning questions. Here’s everything we know about Ôrebella so far!
→ When did Bella Hadid announce Ôrebella?
→ How long has Bella Hadid been working on Ôrebella?
→ What is Bella Hadid’s Ôrebella?
→ When is Bella Hadid’s Ôrebella coming out?
When did Bella Hadid announce Ôrebella?
Although the official news came on February 22 (a play on the number 222), Hadid may have also dropped some hints before the big announcement. On February 8, Hadid posted a series of photos of herself wearing a Ultra Beauty sign. His father, Mohamed Hadid, also shared the post, writing, “Beautiful for life and beauty.”
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How long has Bella Hadid been working on Ôrebella?
Hadid shared a clip of herself from a year ago, on February 22, 2023, talking about how she finally scheduled an important meeting, and it turned out to be the day corresponding to angel number 222. However, the location of the meeting and the brand was removed from the video.
What is Bella Hadid’s Ôrebella?
Although Hadid hasn’t yet revealed many details about what her brand is focused on, there have been some hints. Along with the post announcing his new brand, Hadid also shared a series of photos on his Instagram Story. They included numerous photographs of flowers and a bottle of what appears to be a fragrance. Exhibit A:
the clear rectangular bottle reads: “Created by Pasha Mahmoud Hadid” and features an image of a group of people in an extravagant setting. Below it, there is cursive writing that says “Oasis of Love.” In addition to the shared last name, we know that his father has a brother named Mahmoud, which could mean that the perfume was made by his uncle. the Hadid family is of Palestinian descent and the Middle East is known to have a prosperous perfume industry.
According the Zoe ReportHadid has also registered trademarks for several beauty products, including foundations, lip products, perfumes, and more, which has sparked widespread speculation from beauty influencers online. World Water Day similarly reported on trademarks, calling Ôrebella a “fragrance brand,” and Hadid shared the article on her Instagram Story.
When is Bella Hadid’s Ôrebella coming out?
According to promotional material, you’ll be able to “know your alchemy” on May 2, 2024, so we’re guessing that’s the brand’s launch date. While that’s all the clues we could gather about Bella Hadid’s Ôrebella right now, we’ll be keeping an eye out for more news to come out about the brand. Be sure to check back here for updates!
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