Being Human names Alizeh Agnihotri as the image of its women’s collection

Bollywood celebrity Salman Khan’s Being Human clothing brand has named his niece Alizeh Agnihotri as the new face of its recently launched women’s clothing collection. Agnihotri stars in the new Being Human campaign alongside Khan.

“We are delighted to welcome Alizeh to the Being Human family,” Being Human Clothing CEO Sanjeev Rao said, India Retailing reported. “She embodies the spirit of the millennial generation and we are excited to see her shine as the face of our women’s collection.”

Alizeh Agnihotri is the daughter of Salman Khan’s sister Alvira Khan and her husband Atul Agnihotri. the 23-year-old will be making her acting debut in the upcoming film Farrey, Hindustan Times reported.

Being Human’s new women’s clothing collection features a mix of casual and on-trend pieces including denim and puffer jackets. the youth line has a muted color palette and Western aesthetic.

“Collaborating with Being Human has been extremely healthy for me,” said Agnihotri. “It’s a privilege to be a small part of a brand that represents something bigger: love.”

Being Human was launched in 2012 with the aim of helping fund ‘Being Human – the Salman Khan Foundation’, a charity run by Khan. the brand currently has over 80 retail outlets across India as well as over 500 retail touchpoints and is available online on multi-brand platforms including Flipkart, mintraTata Cliq and Amazon India among others.