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the Lynx Jungle Fresh fragrance is the latest scent profile to be added to the brand’s core range of products in the UK as the perfect option for consumers to try this winter and beyond. the fragrance will be available in the brand’s body spray, antiperspirant, deodorant stick and shower gel, and is expected to help recruit new customers for both the brand and the category. with woody and earthy notes, the fragrance has herbal and botanical influences with a final burst of lavender and citrus that responds to Generation Z’s preferences for clean and refreshing aromas.
Speaking about the Lynx Jungle Fresh fragrance, Monique Rossi, Managing Director of Deodorants at Unilever UKI, said: “During the first year of Lynx’s latest flagship innovation, Epic Fresh, many new deodorant and shower gel buyers were attracted to the proposition, which drove the value of the category and, as a result, a result of the growth of the men’s toiletries category[4]. “Jungle Fresh has been designed to build on this success and has a clear place in today’s market by capitalizing on the demand for clean and refreshing aroma profiles.”
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