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Calvin Klein welcomes spring with a stunning primarily black and white campaign starring bts‘s jungkook.
Jungkook, who was announced as Calvin Klein Global Brand Ambassador in March 2023occupies a central place in the new Calvin Klein Jeans campaign promoting the brand’s spring 2024 catalog.
Jungkook’s Calvin Klein Jeans Spring 2024 campaign was photographed by none other than Mert Alas, who you may recognize as one half of the iconic fashion photography duo Mert and Marcus.
In the campaign photos, Jungkook poses around New York City’s Grand Central Station and in a studio, dressed in denim, cotton and leather pieces by Calvin Klein Jeans. Emmanuelle Alt designed it for the shoot and accompanying videos.
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According to a press release from the brand, the goal of the campaign was to amplify the star’s “global pop star status” by showcasing her natural confidence. the pieces modeled by Jungkook in the campaign are part of a new collection from Clavin Klein Jeans, which includes wardrobe essentials intended to represent “the brand’s youthful energy and distinctive minimalist design codes.”
Some key pieces are 90s Straight Fit Jeans and the Oversized Monogram T-shirtt. Jungkook probably shot before beginning his mandatory military service in South Korea last December.
Although Calvin Klein has been teasing Jungkook’s new images for a few days with videos on social media, the full campaign officially launches today, February 16, to coincide with the collection’s official launch. calvinklein.com.
In case you missed any of the images, you can check out Jungkook’s full Calvin Klein Jeans Spring 2024 campaign below:
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