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Definitely, Copenhagen the International Fashion Fair has become one of the most influential destinations during fashion month. As one of the first stops on the tour, it sets the tone for the rest of the month. the week is always packed with exciting shows, great street style, sumptuous dining and beautiful showrooms. However, one of my favorite stops of the week is CIFF, the Copenhagen International Fashion Fair. Occurring twice a year and celebrating more than 30 years of operation, it is undoubtedly one of the biggest draws of press and attention during the week. Media, buyers, editors and more come from around the world to showcase brands, from emerging and new to traditional. the fair covers fashion, beauty and homeware and, above all, this year it had a specific section for clothing brands focused on extended sizes.
Every season, I’m introduced to brands that weren’t on my radar before that week and I always come away with a long list of names I want to explore once I’m home. CIFF continues to prioritize sustainability and innovation, constantly listening to consumers and visitors on how they can improve the user experience. For example, they have developed an app that allows you to search for featured brands and directs you on the map to find them. Additionally, they are home to a variety of local chefs and restaurants, giving visitors the full Danish experience.
Check out these six brands from CIFF that I think everyone should know about.
Inspired by her agricultural roots in Ukraine, designer Tetyana Chumak decided to launch her brand TG Botanical, with the aim of combining nature, technology and fashion. Since its creation in 2021, the brand has launched collections in earthy organic colors, which embody femininity, freshness and avant-garde, while using natural materials and dyes such as hemp, nettle, linen and cotton. the team keeps production in-house with a team of 30 women in Ukraine and remains committed to adopting new sustainable processes.
TG Botanical recently presented its fall collection at Copenhagen Fashion Week, only its third show, while also exhibiting its work at CIFF. It is always exciting to witness the growth of this brand.
A new discovery for me this year is RagBag. Established in 2020, the brand aims to combine traditional and modern jewelry techniques. the designers feel that RagBag offers an eclectic fusion of their personalities while maintaining the classic Scandinavian aesthetic that many admire. Personally, I’m drawn to their simple yet sculptural metal pieces, like the pendant necklace below, but they also dabble in color, as seen in their charm bracelet adorned with honey-colored topaz stones. It is evident that quality craftsmanship is their top priority.
This Copenhagen-based brand initially emerged in the field of unisex streetwear, focusing mainly on making high-quality basic garments. Their collection predominantly features sweatshirts, t-shirts and tank tops, an embodiment of “fuss-free basics.” His journey began with an aspiration to create the perfect t-shirt, a quest that resonates with many. After mastering their signature t-shirt, they expanded their repertoire to include a full line of impeccably crafted wardrobe staples.
One of the best aspects of CIFF is the opportunity to explore more than just clothes. One of the best aspects of CIFF is the opportunity to explore more than just clothes; Beauty and home goods are equally captivating destinations. A notable brand in the home goods space is Niko June. This brand defies categorization solely as homewares, defining itself as an active office and creative workshop where collaboration, fluidity and flexibility thrive. While a semi-permanent Niko Juno collection remains in the studio, the space also displays a wide range of striking artist pieces, each unique in their own right. Many are familiar with Niko Juno’s iconic Eros Torso vase, one of the brand’s first presentations.
Another newcomer to the scene is Annarr, which translates to “next to arrive.” According to the designers, the brand was created with the intention of providing clothing options to the younger generation, who are increasingly inclined to dress up and invest in an elevated wardrobe. Annarr is also committed to prioritizing sustainability. An interesting feature they have incorporated is the ability to track the journey of each garment, from its inception to its current state, simply by scanning the code on the label. This level of transparency is rare for early-stage brands.
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