PNG Jewelers partners with Madhuri Dixit Nene to launch two Diwali collections

Fine jewelery brand PNG Jewelers has partnered with Bollywood celebrity and brand ambassador Madhuri Dixit Nene to launch its two new Diwali collections – ‘Saptam’, a gold jewelery line, and ‘Eiina’, a collection of natural diamond jewelry.

“We wanted to capture the diverse emotions that define Diwali and present them in the form of exquisite jewellery,” PNG Jewelers Chairman and CEO Saurabh Gadgil said in a press release. “the Saptam Collection is a tribute to these emotions, crafted with precision, love and great thought. “It is a celebration of the essence of the festival, a blend of tradition and modernity, and a way to share the joy and radiance of Diwali with our customers.”

the Saptam collection features a variety of statement pieces, designed to be worn during the Diwali festivities and invoke the spirit of joy. Traditional craft techniques are used to create modern designs that cater to the new age Indian consumers.

the collection features necklaces, earrings, rings and bracelets made from Kundan, Jadau, diamonds and traditional gold. “I am absolutely in love with the Saptam collection and hope every woman appreciates the beauty of the collection this Diwali,” said Madhuri Dixit Nene.

the Eiina collection puts natural diamonds front and center and brings out the sparkle of Diwali. Both the collections will be launched in 42 PNG Jewelery stores across India.