PNG Jewelers focuses on light jewelery and launches campaign with Saiee Tamhankar

Fine jewelry brand PNG Jewelers focuses on promoting lightweight jewelry to drive sales. the brand has teamed up with actress Saiee Tamhankar to launch a new campaign called ‘LiteStyle’ to promote everyday diamond jewelery for women.

“By introducing LiteStyle by PNG Jewelers, we celebrate not only the beauty of jewelery but also the strength and independence of the women around us,” said PNG Jewelers Chairman and CEO Saurabh Gadgil, the Council reported. of Jewelry and Gem Export Promotion on its website. “LiteStyle presents a range of adornments that understand and celebrate the multifaceted lives of women, offering a symbol of their resilience and versatility. “We are proud to introduce this collection across all our stores in India and hope it finds resonance with every woman, moving the world one day at a time.”

the campaign features 18- and 22-carat diamond rings, necklaces and earrings from PNG Jewelers, among other designs. the products in the collection are priced from Rs 9,999 onwards and are designed to allow the user to go from the office to a party or dinner.

the move follows the trend of more and more women purchasing jewelry both for themselves and for daily use. the more affordable prices of lightweight jewelery and the fact that it can be worn with both traditional and western style clothing have made this product category increasingly important for jewelery brands in India.