Beyoncé officially announced her new hair care brand Cécred

Beyonce It is the gift that keeps on giving. Between the Renaissance world tour, the release of tour movie Renaissance: a Beyoncé movie, and now a brand reveal, the hive I haven’t been able to catch my breath. Fans knew something was coming, but details weren’t shared until Bey posted an Instagram. puzzle on February 7th. the singer revealed that her hair care brand, Cécred, is on the way with a post titled “hair is sacred.” the promotional video shows a series of home movies projected on a white sheet showing clips of a young Beyoncé with her mother. Tina Knowlesas well as a shot of Bey walking through her mother’s former hair salon, ‘Headliners,’ in Houston back in the ’90s. “Obviously, I grew up in my mom’s hair salon,” Beyoncé can be heard saying in a video shared on Cécred’s official Instagram with the caption: “the rumors are true.”

Released February 20th via CecredOn the website, early teasers for the brand show photos of women shampooing and combing their hair, suggesting that shower and styling products will be available, although the brand has not yet shared any information about what will be offered. From what we can gather from the videos, the line can accommodate a wide range of hair textures and curl types. There is a lot of healthy competition in the hair care market, but Beyoncé’s hair It’s such an admired aspect of her celebrity that we have no doubt everyone is curious to know what her beauty secrets are.