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Lululemon is diversifying its product offering with the introduction of a line of men’s footwear, expanding beyond its signature sports apparel. the new collection spans casual sneakers and running models, with the ‘cityverse’ casual sneakers scheduled to launch on February 13.
Designed as an elevated version of an everyday silhouette, the cityverse aims to provide comfort and style for everyday wear. On the other hand, the brand’s new running shoes, called ‘beyondfeel’ and ‘beyondfeel trail’, will be launched on March 19 and during the month of May, respectively.
These running shoes are inspired by foot morphology and biomechanical knowledge, emphasizing performance and comfort. the global launch in North America, Europe and mainland China, both online and in stores, gives consumers access to new styles for everyday wear.
Image credit: Lululemon
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