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the brand is launching the OPI Your Way collection to prepare consumers for spring with a series of highly customizable nail polish options. the collection will be offered as the brand’s GelColor, Nail Lacquer and Powder Perfection options, and features a series of shimmery, shimmery clear polishes, perfect for layering over creams. the products prioritize customization, responding to consumer interest in personalized cosmetic experiences to create a look that is unique and easy to achieve.
Co-founder and brand ambassador Suzi Weiss-Fischmann commented on the OPI Your Way collection saying: “People want shades that allow them to be unique and show their individuality. To nail last year’s milky nail trend, Bubble Bunny , consumers creatively combined Bubble Bath and Funny Bunny to create their perfect shade. This collection expands on that concept, with shades designed to be layered, making each combination as unique as its wearer.”
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