Uniqlo appoints Katrina Kaif as first brand ambassador in India

japanese clothing brand Uniqlo has appointed Bollywood actress Katrina Kaif as its first brand ambassador for the Indian market. the year-long partnership will see Kaif star in the brand’s films and endorse Uniqlo’s casual wear.

“We are very pleased to have Katrina Kaif join us as the first Uniqlo brand endorser in India,” said Uniqlo India CEO Tomohiko Sei in a press release on September 26. “Katrina embodies a truly authentic personality. Her simple and refined style resonates with Uniqlo’s philosophy of simple made better, focusing on the evolution of everyday clothing to improve people’s lives.”

In her new role, Kaif will focus on supporting Uniqlo’s ‘LifeWear’ everyday clothing line. Kaif makes her debut as a brand ambassador in a new 15-second campaign film where she wears Uniqlo’s signature fleece jacket and incorporates it into her own style. the film and photoshoot will be featured on social media channels as well as at Uniqlo stores in India.

“I am very excited about my association with Uniqlo,” Katrina Kaif said in a press release. “Personally, I have always been fascinated by Japanese culture and its design aesthetics. Uniqlo has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile and perfect for building your everyday wardrobe.”

Uniqlo opened its first store in Hiroshima, Japan, in 1984. the brand has more than 2,400 stores worldwide and is owned by the Japanese holding company. Fast retail.

“As a person of great humility and someone who has followers from all walks of life, Katrina embodies LifeWear, making her a natural partner for Uniqlo,” said Uniqlo India Marketing Director Nidhi Rastogi. “We wanted the campaign to show the true comfort and warmth one experiences with the Uniqlo fleece jacket. “Katrina will appear in our seasonal campaigns that will focus on our LifeWear collections.”