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the metaverse is a space for limitless creativity, discovery and self-expression, and Sol de Janeiro Universe joins Roblox with the intention of inspiring connection, joy and self-confidence. the Universo Sol de Janeiro is the beauty brand’s first immersive experience on Roblox and is a welcoming, trust-building space that virtually shares the warmth of the Brazilian sun. To help this digital realm reach beauty lovers and infuse positivity into the popular gaming platform, Sol de Janeiro partnered with a handful of gaming influencers.
Within the beauty metaverse, users can expect to select compliments and share them with others, and participate in educational scavenger hunts focused on Brazilian Carnival traditions and the brand’s commitment to sustainable practices.
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