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Towards the end of 2023, NYX Professional Makeup launched its first volumizing gloss, Duck Plump, and in 2024, the affordable beauty brand continues its series of firsts with the first NYX Big Game commercial. To create its landmark ad, the beauty brand teamed up with Cardi B for an ad that turns male stereotypes on its head and uses humor to share the gloss’s extreme feeling of volume.
To celebrate its partnership with Cardi B, NYX Professional Makeup launched an exclusive new shade Cherry Spice, its viral Duck Plump High Pigment Plumping Lip Gloss. This sheer red offers a new way to show off the spicy, ginger-infused glow. This second sheer shade joins the previously released Clearly Spicy edition and 16 high-pigment shades.
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