Ramraj Cotton appoints Rishabh Shetty as brand ambassador

Textile and apparel brand Ramraj Cotton has named actor Rishabh Shetty as its new brand ambassador. Shetty stars in a video campaign for the brand, designed to increase brand awareness in the Indian market.

“We are delighted to welcome Rishabh Shetty to the Ramraj family as our brand ambassador,” Ramraj Cotton CEO Arun Eashwar said, Press Trust of India reported. “Its wide popularity and ability to connect with diverse audiences make it an ideal partner as we remain committed to strengthening our leadership in India… We look forward to expanding the partnership to bring our brand story and sustainable, high-quality traditional and ethnic clothing quality to more and more people.”

Shetty’s new campaign for the brand features the ‘Kantara’ actor walking around a frozen image of a traditional Indian wedding. the campaign is designed to act as a tribute to India’s dynamic cultures and showcase Ramraj Cotton’s dhotis, shirts and kurtas.

“Rishab, a true representative of our land, radiates charisma and authentic simplicity, connecting perfectly with our rich heritage,” Ramraj Cotton announced on Facebook. “the commercial not only showcases the timeless charm of ethnic wear, from luxurious dhotis to refined cotton shirts and classic kurtas, but also reinforces a profound message: the threads of our traditions and heritage weave a harmonious tapestry of diversity, uniting us everyone in this diverse nation.”