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Swatch and OMEGA’s Moonswatch did several collaborations last year, and to kick off 2024, the two are joining forces with Peanuts to celebrate Snoopy through design. It is themed around the beloved character and slightly updates the watch as an exclusive in-person release.
the collaboration was first shown to the public online via an Instagram Reel that sees Snoopy in space howling at the moon. This same image is seen decorating the Moonswatch box that was first released in December 2023. Notably, this is not the first time the moon has been celebrated, as brands often take inspiration from planets and stars. January 25th was the first full moon of the year and that’s why Snoopy was howling at the moon.
Image credit: Swatch, Peanuts Worldwide
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