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From styling creams inspired by piña colada to hair color conditioners inspired by classic wine varieties, brands are tapping into the sensory world of beverages to create formulations inspired by them. These innovative products add an element of fun and indulgence to your hair care routine, bringing a touch of luxury and nostalgia to styling and coloring.
In the hair care space, in October 2023 brands embraced market niches with fervor. Whether it’s caring for fine, brittle strands, nourishing mature hair, or meeting the unique needs of curly-haired black and brown babies, these brands are putting a strong emphasis on inclusivity and personalization. By tailoring their products and marketing strategies to serve these specialized segments, they not only meet the unique needs of their target audiences, but also foster a sense of community and empowerment within these communities.
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