Refined Scents in Body Spray: Lynx Fine Fragrance Collection

Lynx Fine Fragrance Collection launches in the UK as a series of spray fragrances formulated with a high-quality aromatic profile to help capture the attention of Gen Z male consumers.

the products come in 150ml aerosol cans to allow for easy application and come in five scents including Blue Lavender, Black Vanilla, Emerald Sage, Aqua Bergamot and Copper Santal. the products are formulated to smell like a fresh burst of premium cologne, but are decidedly lower priced to help consumers of all ages save money on their cosmetics spending.

Speaking about the Lynx Fine Fragrance collection, Monique Rossi, Managing Director of Deodorants at Unilever UK&I, said: “In the UK, 74% of UK men are looking for affordable fine fragrance, demonstrating the huge opportunity it presents. This range. the Fine Fragrance collection is the “Perfect hybrid between a fine fragrance and a deodorant. It has been formulated by world-renowned perfumers from two of the leading fragrance houses, Givaudan and Firmenich, as well as the best ‘nose’ in the business, Ann Gottlieb.”