Budget must reflect increased purchasing power of Indian shoppers: Arrow CEO

As the government prepares for its Indian budget, ArrowCEO Anand Aiyer believes it should reflect the increased purchasing power of Indian shoppers and the changing role branded products play in everyday life.

“At Arrow, it’s crucial to envision a budget that fosters innovation and improves the shopping experience,” Arrow CEO Anand Aiyer said in a press release. “We anticipate that the upcoming budget will resonate with the changing dynamics of the industry, ensuring resilience and meeting the refined preferences of the contemporary Arrow man.”

Arrow retails with apparel giant arvind Limited in India and specializes in American style formal and semi-formal wear for men. the brand is licensed in approximately 120 territories around the world and has nearly 400 stores, according to Arvind Limited’s website.

“As the purchasing power of Indian consumers increases, there is a strategic need for the budget to recognize and support this shift, particularly in the changing role of branded products in both professional and leisure lifestyles,” he said. Ayyer. “Our vision is a budget that encourages the growth of premium menswear under the Arrow brand.”

In early 2024, Arrow introduced a new brand identity for its physical stores. the new color scheme, design and technological features are designed to showcase the brand’s commitment to both trends and enhance the customer experience. the new look will be gradually rolled out to Arrow stores in India and the brand is confident that the move will help attract shoppers and increase footfall.