BLACKPINK’s Jisoo Frontlines New Alo Yoga Spring 2024 Collection Campaign – See Photos

BLACKPINKJisoo is delving into the world of fashion with a new role. the singer and actress is establishing her presence in the world of athleisure as the face of Alo Yoga’s new spring 2024 collection.

Unveiled on January 17, Jisoo fronts Alo Yoga’s latest campaign promoting the brand’s lineup for the upcoming spring season, featuring a variety of items in the brand’s new spring 2024 colorways. “Flower” singer appears in the new campaign wearing some of Alo Yoga’s signature pieces, like her Air Transport Power Shorts, Vacuum tank, Award-Winning Sweatpants and Accolade Crew Neck Sweater.

“This partnership with Alo seemed like the perfect combination because my health and well-being [have] It has always been a priority for me. “I love moving when I have time, especially with Yoga Pilates,” Jisoo said in a press release.

Jisoo’s association with Alo may not come as a big surprise to fans of BLACKPINK, often known as BLINK. After all, Jisoo has often been seen sporting the Los Angeles-based sports brand that specializes in clothing and lifestyle products. Last October, she was even photographed. wearing all Alo Yoga clothingwhich made fans anticipate a partnership with the brand.

with Alo under her belt, Jisoo is now the face of several companies. She is probably best known for her role as global brand ambassador for Dior. Over the years, she has attended several shows for the French luxury brand, and often travels from Seoul to Paris. For her birthday last year, she even released a with-a-dior-lip-glow-shade-made-just-for-her” target=”_blank”>special lipstick celebration tone with Dior Beauty. Most recently, Jisoo was named Dyson ambassador and even starred in a campaign with a special edition Dyson Air Wrap.

While Alo Yoga is just the latest fashion and beauty brand to work with the K-pop idol, we can’t wait to see what else the future holds for this powerhouse duo!

Shop Jisoo’s looks below: