Digital Hair Care Activations: Amika’s Roblox Debut

Amika’s debut on Roblox marks a virtual milestone for the brand, introducing an innovative initiative to the ‘amikaverse’ and reshaping audience engagement.

In this virtual realm, players immerse themselves in a unique brand experience, learn about products, create their digital items, and participate in exclusive challenges and games. Players select a “best friend” character to serve as their guide and digital groomer, taking them through a personalized adventure that reveals various aspects of the brand. This innovative approach not only builds brand awareness, but also turns the experience into a dynamic journey where you can create your own adventure. Digital in-game items are available for purchase, presenting a new revenue stream for Amika. This pioneering move exemplifies how brands can draw inspiration from adjacent industries, offering an exciting new way to engage users in the digital landscape.

Image credit: Amika